Each week I make up to a dozen consumer-facing ads that are served across Instagram, Meta/Facebook, TikTok, and Pinterest. I transform raw photo & video files into polished video and GIF content, and create custom motion graphics from scratch. I enjoy guiding the creative process and collaborating with talented teams of photographers, videographers, and stylists to bring unique projects to life from start to finish!
I work with a team of industry leading marketing strategists to ensure high quality ad performance. I’m no stranger to making quick edits on the fly! These ads support the Carter’s retail site, accounting for millions of dollars in revenue each year.
Programs: After Effects, Premiere, XD, Figma, Illustrator, Photoshop, and Media Encoder.
Mega deals: 1st iteration
Mega deals: 2nd iteration
Mega deals: Final ✨
A/B Test: A) Graphic only
A/B Test: B) Imagery included
I collaborated with merchandising to pick out product and build a brief. I walked the photography and stylist team through pre-production and was there hands-on helping on set at Carter's photography studio. This asset was originally built for pinterest, but was a fan favorite and ended up performing well on Instagram and Meta/FaceBook too.
I help out on set ensuring videographers get the shot, then work with the footage in post editing to create paid media ads for Carter’s & OshKosh B’gosh
Short Shop 2025
Short Shop 2024; I provided on-set direction for the video portion of this project
This back-to-school music video was shot in May 2023 in Atanta. I was on set helping keep an eye on production, and built ads from the raw files. I was responsible for color correcting and editing several versions of final cuts for social media use.
this rush project was completed within 1 week. I edited & delivered the final asset the same day photography was taken.
this was my first experience art directing a complete project in 2022.