Promotions
Promotional digital marketing campaigns account for about 60% of my work at Aaron’s.
Each campaign typically includes the following:
Homepage hero banners(desktop & mobile)
Additional site banners
Grid images (show up in the grid as visitors scroll through product selection)
Nav banners (displayed within the main nav dropdown category tabs)
Sub-Nav banners (beneath the main nav bar on most pages other than the home page)
Store Page Tiles
Emails or email secondary banners
Social media ads (typically in English & Spanish)
Some earlier campaigns also include Google display ads
August 2021 | $5 now & Pay As you go Campaign
Round 1:
Round 5 (FINAL):
The main update here was the addition of an A/B test for our home page hero. 4 additional sizes were added for the home page heroes.
June 2021 | “Summer blowout sale” Campaign
This campaign came as a “fire drill” assignment, as a direct order from Aaron’s CEO & CMO. The entire campaign was created, finalized & launched within 24 hrs. Due to time constraints, this campaign only included an email & landing page.
Round 1:
Preliminary Theme Options A, B, C
Finals:
We moved forward with watermelon theme option “C”.
Email (2 email versions were made, 1 with products & pricing, and 1 without)
Landing Page Hero
Social Media Post
MAY 2021 | $5 Now & Pay As you go “Happy Birthday, Mr. T!” Campaign
Round 1:
Final Round:
April 2019 | $0 Gets You Started “Ring The Bell” Campaign
Round 1:
Round 2 (Final Assets):
Edits from round 1 included copy changes. Using the feedback provided, the rest of the assets were created for this round.
August 2019 | $5 Gets You Started “Back to school” Campaign
Round 1: Homepage heroes, grid images and email secondary were included for the first round review.
Round 2 (final): Feedback from the marketing team included a request to change the imagery. The remaining creative was made, including Spanish assets.
An additional home page mock up was included for a CTA test. The test concluded the single CTA was more successful than the triple category CTAs.
APril 2020 | $5 Gets You Started “Spin the wheel” Campaign
Round 1: Homepage heroes were included in the first round.
Round 2 (final): Remaining assets, including Spanish, were created based on the approval of round 1. Spacing was adjusted in the date line.
In this round there was an iconography update, as well as an alternate banner which incorporated COVID-19 messaging.
Social media ad post
Social media ad post