Landing pages
For an optimal experience I recommend viewing this page on desktop.
Q3 2021 Apartment Living Guide refresh
This project served not only to give our existing apartment living guide a facelift, but to also add tools to help our visitors determine the best furniture options for their own space.
This was one of the first higher fidelity mockups I was able to produce for Aaron’s, utilizing UX Pin’s interaction capabilities to bring the mattress quiz section to life on both desktop & mobile.
Final Mockups, Desktop & Mobile
Apartment living guide Before
Q2 2020 Rapid Customer Onboarding Landing Page
Rapid Customer Onboarding (RCO) is a company wide initiative that allows customers to quickly get pre-approved to lease a certain dollar amount of merchandise from Aaron’s, also known as “Leasing Power” to our customers. RCO is available both in Aaron’s stores & online at apply.aarons.com — this landing page serves as the beginning of a potential customer’s journey in getting approved online.
Round 1
The landing page doesn’t look much different from most pages on Aarons.com
Round 2
Switching up the look & feel to a requested blue background in order to establish & differentiate this page as part of a process separate from simply browsing products on Aarons.com.
Round 3
Getting closer! In this round we incorporate elements from the RCO/Leasing Power TV spot into the header. We are attempting to tie the experience together into a cohesive process that is easily recognizable across all stops along the customer journey. We also got rid of the overwhelmingly blue background, but opted to incorporate more blue throughout the page to add some color & excitement.
Final Round 6
Fast forward past some copy updates (I’ll save you the legal jargon)…. We’ve arrived at the final mockup for the RCO landing page. The hero was redesigned using vector working files from the TV spot, which I formatted to fit the ultra-wide ultra-short hero banner for this page. The new hero helps tie the customer journey together — if you saw the commercial and typed in apply.aarons.com you’ll know you’re in the right place right away!
Q3 2019 - Vendor brand page revamp
I was responsible for creating the vendor brands’ landing page mock ups & JPG hero banners. These pages show visitors all the available products under each brand name. The mock ups served as a guide for our developers to create the pages.
Iteration 1
The hero banners served as the starting point
Iteration 2
Once the banners were approved, I moved onto creating the webpage mockups.
Iteration 3 - Final assets
Upon reviewing round 2, the broader team gave a few notes for feedback:
1. Make the blue shapes transparent where possible
2. Mobile mockups were included for final passoff.